Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Behavioral Intelligence That Revolutionizes the Way Brands Understand & Interact with Consumers
The People Platform's suite of services empowers brands to gain an unparalleled understanding of their consumers at scale.
Audience Measurement
Cinema • Digital Out-of-Home • Custom Measurement
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Location Intelligence
Visitation & Foot Traffic • Consumer Pathways & Journeys
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Consumer Response
Audience Measurement • Ad Impact & Effectiveness • Consumer Experience • Custom Market Research
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Consumer Segments
Profiles & Personas • Audience Targeting & Activation • Industry & Competitive Analysis
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Featured Posts
Why DOOH advertising matters—and how to measure its impact
The right martech tools help identify your reach.
Read Story
Location Intelligence
What is Consumer Intelligence, Exactly?
A deep dive into what consumer intelligence really is.
The People Platform
5 min to read
Retail
The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early
Is Black Friday no longer the busiest time for in-store shopping?
The People Platform
4 min to read
Audience Measurement
The People Platform at DPAA 2024 Summit
"Better measurement equals more dollars."
The People Platform
2 min to read
More Posts
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