Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Behavioral Intelligence That Revolutionizes the Way Brands Understand & Interact with Consumers
The People Platform's suite of services empowers brands to gain an unparalleled understanding of their consumers at scale.
Audience Measurement
Cinema • Digital Out-of-Home • Custom Measurement
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Location Intelligence
Visitation & Foot Traffic • Consumer Pathways & Journeys
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Consumer Response
Audience Measurement • Ad Impact & Effectiveness • Consumer Experience • Custom Market Research
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Consumer Segments
Profiles & Personas • Audience Targeting & Activation • Industry & Competitive Analysis
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Featured Posts
Location Intelligence
6 Ways Location Data Can Improve Your Bottom Line
Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.
The People Platform
5 min to read
Audience Measurement
The Power of DOOH Advertising in Your Marketing Mix
Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.
The People Platform
6 min to read
Audience Measurement
Unified Planning is the New Standard. Is Your Data Keeping Up?
A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read
More Posts
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