Behavioral Intelligence That Revolutionizes the Way Brands Understand & Interact with Consumers

The People Platform's suite of services empowers brands to gain an unparalleled understanding of their consumers at scale.

Audience Measurement

Cinema • Digital Out-of-Home • Custom Measurement
Learn More

Location Intelligence

Visitation & Foot Traffic • Consumer Pathways & Journeys
Learn More

Consumer Response

Audience Measurement • Ad Impact & Effectiveness • Consumer Experience • Custom Market Research
Learn More

Consumer Segments

Profiles & Personas • Audience Targeting & Activation • Industry & Competitive Analysis
Learn More

Featured Posts

Cinema

All in the family: Kid-friendly titles dominate with 56% of weekend admissions | Movie Releases & Trends – Weekend of March 6, 2026

'Hoppers' is a rousing success that proves Pixar can still bring audiences in droves.
The People Platform
3 MINS
Cinema

The phone calls are coming from inside the theater: 'Scream 7' terrorizes box office with record $64.6M opening | Movie Releases & Trends – Weekend of February 27, 2026

'Scream 7' slashes its way to 58% of total admissions, and concert films still exert a solid pull.
The People Platform
3 MINS
Cinema

Lights, Camera, Packed House: 2025 Cinema Attendance Gains, and What’s Next in 2026

Our latest data-driven report is a must-read for anyone invested in the state of cinema.
The People Platform
2 MINS
More Posts

Get updates from The People Platform

Join our mailing list to hear about company updates, highlights, and milestones!

Take a step towards gaining insights today

Get in touch with a team member.
Contact Us
Services
Audience MeasurementLocation IntelligenceConsumer ResponseConsumer Segments
Company
AboutCareersNewsContactTerms of UsePrivacy Policy
Resources
Blog
Support
For Survey RespondentsOpt-Out Form