Audience Measurement

We create a unique audience estimate algorithm for all measurement projects using a combination of location, survey, and third party data sets to accurately define the audience and project the full network. These algorithms are based on standard industry metrics, such as notice & dwell time, to qualify audiences & quantify their engagement.

Our approach was developed with the goal of encouraging place-based media to be planned and bought as part of the brand’s total strategy and supports integration into programmatic advertising platforms and multimedia planning solutions.

Audience faces forward with The People Platform logos hovering over their heads

Types of Studies

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Cinema Measurement

We measure the national cinema and moviegoer audience by observing visitation at nearly 4,000 movie theater locations across the country. We engage with moviegoers through our Consumer Response service to understand things like arrival time, party size, and demographics. Our location intelligence and voluntarily provided, first-party survey data is combined with third-party box office data to provide audience composition and demographic reporting by movie title, rating and genre.

Digital Out-of-Home

For Digital Out-of-Home (DOOH) advertising screens, we collect and report audience metrics data designed to align with video-based impressions to provide our measured networks with comparable video metrics, such as notice and dwell, to all other media.

Custom Measurement Solutions

Our team can design a methodology and algorithm to measure any audience, wherever they might be.

Audience Measurement

Types of Studies

Cinema Measurement

Digital Out-of-Home

Custom Measurement Solutions

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