"The People Platform’s suite of services has played a large role in our ability to increase our CPMs significantly over the course of our ongoing relationship using a data-driven approach to provide brands with key insights and more impactful campaigns."
ReachTV: Maximizing Advertiser Value with The People Platform™
Published: March 13th, 2025
ReachTV, North America’s #1 television network for travelers, sought to gain a deeper understanding of its audience and to demonstrate the value of its network to advertisers, including who was being exposed to their content and ads. Partnering with The People Platform, ReachTV gained access to advanced audience measurement and mobility data, providing critical insights into viewer demographics, behaviors, and engagement with content and advertising throughout their airport journey.
"What really impresses us with this partnership is the high quality of the data, as well as the amazing support we continuously receive," said Bob Gruters, President at ReachTV.
By leveraging The People Platform's data and unique ability to integrate this data within leading planning and buying platforms, ReachTV has been able to achieve:
- Audience quantification: Accurately measured the size and scale of their audience.
- Data-driven optimization: Increased CPMs and maximized ROI for advertisers.
- Enhanced campaign performance: Delivered more impactful campaigns based on audience insights.
"The People Platform’s suite of services has played a large role in our ability to increase our CPMs significantly over the course of our ongoing relationship using a data-driven approach to provide brands with key insights and more impactful campaigns," said Lynnwood Bibbens, CEO at ReachTV.
This ongoing partnership revolutionizes cross-platform advertising by combining cutting-edge technology with best-in-class audience analytics, empowering ReachTV to provide a unique and effective way for brands to connect with consumers in the real world.
Contact us today to make data-backed decisions tomorrow.
