Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
The dynamic duo of Deadpool & Wolverine proved to be a box office draw, as several markets saw significant spikes in movie theater foot traffic during the film's opening weekend.
Top Markets With the Most Total Foot Traffic Nationwide:
- New York, NY
- Los Angeles
- Dallas
- Phoenix
- Tampa
- San Francisco
- Philadelphia
- Houston
These eight markets being the top markets is unsurprising considering the huge populations of each of these cities. Where our analysis gets most interesting is when we look at which markets had the most significant increase in foot traffic to movie theaters compared to the weekend prior.
Top 5 Markets with the Biggest Deadpool & Wolverine Movie Theater Boom:
- Hattiesburg-Laurel, Mississippi: A staggering 475% increase in foot traffic transformed this market into a superhero haven.
- Bakersfield, California: Moviegoers flocked to theaters, resulting in a 370% surge in attendance.
- Erie, Pennsylvania: This market experienced a 222% increase, proving the widespread appeal of the film.
- Peoria-Bloomington, Illinois: The superhero duo boosted foot traffic by an impressive 200%.
- Gainesville, Florida: Movie theater attendance saw a 193% spike, demonstrating the film's popularity across diverse demographics.
What Does This Mean for Movie Theaters?
This data highlights the fact that the cinema industry is alive and thriving. It also underscores the importance of targeted marketing and promotional efforts to capitalize on the release of highly anticipated films. Exhibitors and advertisers in smaller markets, in particular, can leverage these opportunities to drive attendance and boost revenue.
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