The People Platform at DPAA 2024 Summit
We're excited to share highlights from our recent experience at the DPAA Video Everywhere Summit! This annual event brings together leaders in the Digital Out-of-Home (DOOH) industry to discuss the latest trends, challenges, and opportunities. A few members of our team attended the event and had a great time.
"Better measurement equals more dollars." This powerful statement from DPAA Chairman, Francois de Gaspe Beaubien, resonated throughout the summit. We had insightful conversations with numerous DOOH networks, uncovering their need for quality measurement to unlock greater advertising revenue and demonstrate ROI.
The People Platform: Leading the Way in Video-Based Audience Measurement
As the industry leader in video-based audience measurement, we were thrilled to spread the word about the benefits of our solutions. Networks utilizing our platform gain access to:
- Accurate audience measurement: Capture valuable data on viewer engagement and demographics.
- Increased ad revenue: Attract larger ad budgets with verifiable audience insights.
- Data-driven optimization: Improve campaign performance with actionable data.
"Digital Out of Home is the launchpad of innovation." - Barry Frey
The summit reinforced the DOOH industry's incredible potential for innovation. The People Platform is proud to be at the forefront of this movement, empowering networks and advertisers with the data they need to succeed.
