Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
Company
About
Learn more about who we are.
Careers
Check out our openings.
News
The People Platform in the news!
Contact
Get in touch with us.
Resources
Blog
Insights on consumer behavior published weekly!
Contact
The People Platform
Blog
Cinema
Sonic the Hedgehog 3 & Mufasa Claim 69% of All Ticket Sales | Weekend of December 20th, 2024
Sonic the Hedgehog speeds to the top of the box office!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
Godzilla & Kong Roar to the Top of the Box Office | Weekend of March 29th, 2024
The iconic monsters drive the biggest weekend of 2024 so far!
The People Platform
2 min to read
Cinema
Kung Fu Panda Keeps on Fighting and Stays on Top | Weekend of March 15th, 2024
Kung Fu Panda and Dune hang on to our top two spots!
The People Platform
2 min to read
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
Previous
Next
TPP Blog
Cinema
2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema
Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.
The People Platform
5 min to read
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Next
Cinema Admissions Rankers
Cinema
Deadpool & Wolverine Cling to Top Spot | Weekend of August 2nd, 2024
The box office exceeds $100M for the ninth weekend in a row.
The People Platform
2 min to read
Cinema
Deadpool & Wolverine Slash Records | Weekend of July 26th, 2024
Deadpool & Wolverine becomes highest grossing R-rated opening in history.
The People Platform
2 min to read
Cinema
Twisters Storm to the Top of the Box Office | Weekend of July 19th, 2024
Box office continues its $100M+ trend, propelled by a powerful storm!
The People Platform
2 min to read
Previous
Next
Take a step towards gaining insights today.
Get in touch with a team member.
Contact Us