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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Minecraft Claims Most Tickets While Sinners Earns Most Money | Weekend of April 18th, 2025
Minecraft & Sinners crush the box office!
The People Platform
2 min to read
Recent
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Rankers
Latest Posts
Cinema
Creed III is No Match for Scream VI As Ghost Face Claims the Title Belt on Our Ranker | Weekend of March 10th, 2023
Creed III put on its gloves and got knocked out by Ghost Face! Scream VI pulled in 37% of all ticket sales while Adonis claimed 21%...
The People Platform
1 min to read
Cinema
Creed III Knocks Ant-Man and The Wasp: Quantamania Out of the Top Spot | Weekend of March 3rd, 2023
Creed III put on its gloves and knocked out the competition to claim our admissions ranker title, pulling in 46% of all ticket sales...
The People Platform
1 min to read
Cinema
Cocaine Bear Claws Its Way to #2 but Ant-Man & The Wasp Continue to Buzz at the Top | Weekend of February 24th, 2023
Ant-Man and the Wasp continued to use their insect strength and prowess to buzz atop our admissions ranker even with a high-octane bear and a revolution vying for first place...
The People Platform
1 min to read
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TPP Blog
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
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Cinema Admissions Rankers
Cinema
Five Night's at Freddy's Remains at the Top of Our Ranker | Weekend of November 3rd, 2023
Freddy Fazbear stays on top!
The People Platform
1 min to read
Cinema
Taylor Swift is Dethroned by Freddy Fazbear | Weekend of October 27th, 2023
Horror ruled the box office over Halloweekend!
The People Platform
1 min to read
Cinema
Swifties Remain Strong as Taylor Swift: The Eras Tour Tops Our Ranker Again | Weekend of October 20th, 2023
Taylor Swift's in-theater concert experience continues to drive fans to cinemas!
The People Platform
1 min to read
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