Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Sonic the Hedgehog 3 & Mufasa Claim 69% of All Ticket Sales | Weekend of December 20th, 2024
Sonic the Hedgehog speeds to the top of the box office!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
Bad Boys Ride to the Top | Weekend of June 7th, 2024
Will Smith and Martin Lawrence help the box office cruise to over $100M!
The People Platform
2 min to read
Bars & Restaurants
Markets with Highest Restaurant Growth Over Mother's Day Weekend | Bars & Restaurants Analysis
We looked at foot traffic to bars and restaurants across the country during and before Mother's Day weekend to determine how much the holiday affects restaurant foot traffic.
The People Platform
3 min to read
Cinema
Garfield CATapults to the Top of Our Ranker | Weekend of May 31st, 2024
The lasagna-loving cat drove over a million people to theaters nationwide!
The People Platform
2 min to read
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TPP Blog
Location Intelligence
Geocoding vs. Geofencing: What’s the Difference?
Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
Audience Measurement
Understanding Digital Out-of-Home Audience Measurement
We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
Inside Out 2 Stays Ahead | Weekend of June 21st, 2024
Inside Out 2 claims majority of tickets and earns over $100M even in its second weekend!
The People Platform
2 min to read
Cinema
Inside Out 2 Takes Over the Box Office | Weekend of June 14th, 2024
Inside Out 2 propels box office to over $214M!
The People Platform
2 min to read
Cinema
Bad Boys Ride to the Top | Weekend of June 7th, 2024
Will Smith and Martin Lawrence help the box office cruise to over $100M!
The People Platform
2 min to read
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