Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Sonic Holds Strong as 2024 Box Office Closes | Weekend of December 27th, 2024
Sonic the Hedgehog closes out the last weekend of the year with the most tickets sold!
The People Platform
2 min to read
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Blog
Rankers
Latest Posts
Cinema
Moana 2 & Wicked Claim Majority of All Ticket Sales | Weekend of December 13th, 2024
Moana 2 and Wicked claim majority of ticket sales while the streamer-available movie, Red One, continues to drive people to theaters.
The People Platform
2 min to read
Cinema
Moana 2 Continues to Ride the Wave at the Top of the Box Office | Weekend of December 6th, 2024
Moana 2 and Wicked: Part One combine to claim the majority of all ticket sales!
The People Platform
2 min to read
Cinema
The Holiday Season Begins with Red One at #1 | Weekend of November 15th, 2024
Red One kicks off the holidays with over $32M and claimed 44% of all ticket sales.
The People Platform
2 min to read
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TPP Blog
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
Audience Measurement
Understanding Digital Out-of-Home Audience Measurement
We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.
The People Platform
3 min to read
Cinema
2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom
The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read
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Cinema Admissions Rankers
Cinema
Mario Sits Atop Our Admissions Ranker for the Third Week in a Row | Weekend of April 21st, 2023
It was yet another Mario Party at the top of our admissions ranker as The Super Mario Bros. Movie continued to lounge at the top...
The People Platform
1 min to read
Cinema
It's a Mario Party at the Top of Admissions For the Second Week in a Row! | Weekend of April 14th, 2023
Over the weekend of April 14th, 2023, Mario and friends said “let’s go” and backflipped to the top our admissions ranker...
The People Platform
1 min to read
Cinema
Families Flock Back to the Theater for the Biggest Weekend of the Year as Super Mario Bros. Double-Jumps Its Way to the Top of Our Admissions Ranker | Weekend of April 7th, 2023
The video game adaptation Super Mario Bros. hit some power blocks as it pulled in 74% of our ticket sales and pushed the box office to its biggest weekend in 2023!
The People Platform
1 min to read
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