The People Platform
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Cinema

Venom: The Last Dance Remains in Our #1 Spot | Weekend of November 1st, 2024

Venom keeps dancing at the top of the box office, earning $29M and claiming 29% of all ticket sales.
The People Platform
2 min to read
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Cinema

Beetlejuice Beetlejuice Retains Its #1 Spot | Weekend of September 13th, 2024

In its second weekend, the spooky sequel earns another $50M!
The People Platform
2 min to read
Cinema

2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema

Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.
The People Platform
5 min to read
Airports

Airport Media Impressions Take Off

We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read

TPP Blog

Location Intelligence

Geocoding vs. Geofencing: What’s the Difference?

Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
Location Intelligence

5 Ways to Utilize Location Intelligence to Inform Your Business Strategy

We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
Audience Measurement

Understanding Digital Out-of-Home Audience Measurement

We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.
The People Platform
3 min to read

Cinema Admissions Rankers

Cinema

The Minions Continue Box Office Domination | Weekend of July 12th, 2024

Family animation and horror genres prove major drivers for moviegoer attendance as box office does over $100M for the sixth weekend in a row.
The People Platform
2 min to read
Cinema

The Minions Take Over the Box Office | Weekend of July 5th, 2024

Animated movies propel box office to over $150M for the fourth weekend in a row!
The People Platform
2 min to read
Cinema

Three Weekends After Its Release, Inside Out 2 Continues to Lead the Pack | Weekend of June 28th, 2024

It was yet another weekend of over $100M at the box office!
The People Platform
2 min to read

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