Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Minecraft Builds Fortress Atop the Box Office | Weekend of April 4th, 2025
A Minecraft Movie has biggest opening for video game adaptation ever!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
Dog Man Stays on Top During Super Bowl Weekend | Weekend of February 7th, 2025
Dog Man continues to lead the pack.
The People Platform
2 min to read
Cinema
Dog Man Leads the Pack at the Box Office | Weekend of January 31st, 2025
Dog Man takes nearly half of all ticket sales!
The People Platform
2 min to read
Cinema
Lion King Roars as Box Office Maintains Momentum | Weekend of January 10th, 2025
The top fourteen films each earn over $1M!
The People Platform
2 min to read
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TPP Blog
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
Audience Measurement
Understanding Digital Out-of-Home Audience Measurement
We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.
The People Platform
3 min to read
Cinema
2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom
The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read
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Cinema Admissions Rankers
Cinema
Christmas Comes Early—The Best Christmas Pageant Ever Prances to the Top of Our Ranker | Weekend of November 8th, 2024
The Best Christmas Pageant Ever and Venom: The Last Dance battle for the top spot on our admissions ranker.
The People Platform
2 min to read
Cinema
Venom: The Last Dance Remains in Our #1 Spot | Weekend of November 1st, 2024
Venom keeps dancing at the top of the box office, earning $29M and claiming 29% of all ticket sales.
The People Platform
2 min to read
Cinema
Smile 2 Grins at the Top of Our Ranker | Weekend of October 18th, 2024
Smile 2 grosses $23M and claims 28% of all ticket sales.
The People Platform
2 min to read
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