Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Sonic the Hedgehog 3 & Mufasa Claim 69% of All Ticket Sales | Weekend of December 20th, 2024
Sonic the Hedgehog speeds to the top of the box office!
The People Platform
2 min to read
Recent
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Rankers
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Cinema
Three Weekends After Its Release, Inside Out 2 Continues to Lead the Pack | Weekend of June 28th, 2024
It was yet another weekend of over $100M at the box office!
The People Platform
2 min to read
Cinema
Inside Out 2 Stays Ahead | Weekend of June 21st, 2024
Inside Out 2 claims majority of tickets and earns over $100M even in its second weekend!
The People Platform
2 min to read
Cinema
Inside Out 2 Takes Over the Box Office | Weekend of June 14th, 2024
Inside Out 2 propels box office to over $214M!
The People Platform
2 min to read
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TPP Blog
Location Intelligence
Geocoding vs. Geofencing: What’s the Difference?
Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
Audience Measurement
Understanding Digital Out-of-Home Audience Measurement
We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
#Barbenheimer Continues Skating Along the Top of Our Ranker Despite Two New Premieres | Weekend of July 28th, 2023
The weekend of July 28th saw the continued dominance of Barbie and Oppenheimer. It’s wonderful to see both films each continuing to hold nearly 60% at the box office from the previous Tuesday.
The People Platform
1 min to read
Cinema
#Barbenheimer Blows Up Box Office & Skates to the Top of Our Ranker | Weekend of July 21st, 2023
The weekend of July 21st was an incredible weekend for cinema as droves of people ventured to their local theaters to watch the cultural phenomenon coined Barbenheimer. This surge in moviegoer attendance has rippled across the country...
The People Platform
1 min to read
Cinema
Admission: Impossible – Mission Accomplished | Weekend of July 14th, 2023
The weekend of July 14th saw the impossible mission of ranking number 1 on our admissions ranker being accomplished by Tom Cruise and Mission: Impossible - Dead Reckoning - Part One.
The People Platform
1 min to read
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