The People Platform
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Sonic Holds Strong as 2024 Box Office Closes | Weekend of December 27th, 2024

Sonic the Hedgehog closes out the last weekend of the year with the most tickets sold!

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Latest Posts

Argylle Pounces to the Top While The Beekeeper & Wonka Battle for Our Second Spot | Weekend of February 2nd, 2024

Star-studded spy thriller claims #1 spot despite 32% Rotten Tomatoes critic score.

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Mean Girls Earns More Dollars But The Beekeeper Sells More Tickets | Weekend of January 26th, 2024

Statham and the candy maker take the top two spots!

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Mean Girls & The Beekeeper Cling to Their Top Two Spots | Weekend of January 19th, 2024

The Broadway musical adaptation and Statham's latest action thriller remain strong!

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TPP Blog

2023 State of Cinema Report: Movie Ticket Sales Increase 23% Despite Industry Challenges

Taking a look at our cinema measurement and admissions data from the past year, The People Platform provides a comprehensive analysis of the industry's performance throughout 2023.

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Audience Measurement

6 Considerations to Enhance the Consumer Survey Experience

Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.

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Location Intelligence

Geocoding vs. Geofencing: What’s the Difference?

Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!

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Cinema Admissions Rankers

Spider-Man Defeats The Flash in Epic Admissions Ranker Battle | Weekend of June 23rd, 2023

The weekend of June 23rd was another week for Spider-Man as Across the Spider-Verse reclaimed the top spot of our ranker despite newer releases!

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The Flash Zooms to the Top of Our Ranker and the Box Office | Weekend of June 16th, 2023

The Flash came out on top with 30% of all ticket sales while Elemental claimed 20%.

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Transformers: Rise of the Beasts Had an Electric Opening but Spider-Man Sold More Tickets! | Weekend of June 9th, 2023

The weekend of June 9th was one filled with robots and spider-people as Spider-Man: Across the Spider-Verse and Transformers ruled our admissions ranker!

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