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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Minecraft Claims Most Tickets While Sinners Earns Most Money | Weekend of April 18th, 2025
Minecraft & Sinners crush the box office!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
Ant-Man & The Wasp: Quantumania Flies to the Top! | Weekend of February 17th, 2023
Ant-Man and the Wasp used their insect strength and prowess to effortlessly land atop our admissions ranker...
The People Platform
1 min to read
Cinema
Magic Mike's Last Dance Proves a Worthy Alternative to Super Bowl Parties | Weekend of February 10th, 2023
It’s possible that Magic Mike made for a popular alternative to watching the Super Bowl as it topped our admissions ranker...
The People Platform
1 min to read
Cinema
Avatar Gets Knocked Off Its #1 Perch by Two New Movies | Weekend of February 3rd, 2023
Over the weekend of February 3rd, 2023, Avatar: The Way of Water was finally knocked off the top of our ranker by Knock at the Cabin and 80 for Brady!
The People Platform
1 min to read
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TPP Blog
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
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Cinema Admissions Rankers
Cinema
The Nun II Ascends to the Top as Sequels Take the Cake | Weekend of September 8th, 2023
Sequels take the cake!
The People Platform
1 min to read
Cinema
Barbie Gets Equalized by The Equalizer 3 Premiering | Weekend of September 1st, 2023
The Equalizer equalizes Barbie!
The People Platform
1 min to read
Cinema
National Cinema Day Propels Barbie Back to the #1 Movie | Weekend of August 25th, 2023
National Cinema Day drives people back to see Barbie!
The People Platform
1 min to read
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