Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Minecraft Fortifies Top Box Office Spot | Weekend of April 11th, 2025
Minecraft claims majority of ticket sales in its second weekend!
The People Platform
2 min to read
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Blog
Rankers
Latest Posts
Retail
The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early
Is Black Friday no longer the busiest time for in-store shopping?
The People Platform
4 min to read
Cinema
Moana 2 & Wicked Claim Majority of All Ticket Sales | Weekend of December 13th, 2024
Moana 2 and Wicked claim majority of ticket sales while the streamer-available movie, Red One, continues to drive people to theaters.
The People Platform
2 min to read
Cinema
Moana 2 Continues to Ride the Wave at the Top of the Box Office | Weekend of December 6th, 2024
Moana 2 and Wicked: Part One combine to claim the majority of all ticket sales!
The People Platform
2 min to read
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TPP Blog
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
Audience Measurement
Understanding Digital Out-of-Home Audience Measurement
We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.
The People Platform
3 min to read
Cinema
2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom
The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read
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Cinema Admissions Rankers
Cinema
The Nun II Once Again Looks Down From Above as Barbie Gets Knocked from Our Top 5 | Weekend of September 22nd, 2023
Barbie gets kicked after 9-week reign!
The People Platform
1 min to read
Cinema
The Nun Continues to Look Down Upon Other Titles | Weekend of September 15th, 2023
Sequels take the cake!
The People Platform
1 min to read
Cinema
The Nun II Ascends to the Top as Sequels Take the Cake | Weekend of September 8th, 2023
Sequels take the cake!
The People Platform
1 min to read
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