The People Platform
Blog

Sonic Holds Strong as 2024 Box Office Closes | Weekend of December 27th, 2024

Sonic the Hedgehog closes out the last weekend of the year with the most tickets sold!

The People Platform

Latest Posts

Twisters Storm to the Top of the Box Office | Weekend of July 19th, 2024

Box office continues its $100M+ trend, propelled by a powerful storm!

The People Platform

The Minions Continue Box Office Domination | Weekend of July 12th, 2024

Family animation and horror genres prove major drivers for moviegoer attendance as box office does over $100M for the sixth weekend in a row.

The People Platform

The Minions Take Over the Box Office | Weekend of July 5th, 2024

Animated movies propel box office to over $150M for the fourth weekend in a row!

The People Platform

TPP Blog

2023 State of Cinema Report: Movie Ticket Sales Increase 23% Despite Industry Challenges

Taking a look at our cinema measurement and admissions data from the past year, The People Platform provides a comprehensive analysis of the industry's performance throughout 2023.

The People Platform

Audience Measurement

6 Considerations to Enhance the Consumer Survey Experience

Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.

The People Platform

Location Intelligence

Geocoding vs. Geofencing: What’s the Difference?

Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!

The People Platform

Cinema Admissions Rankers

Swifties Remain Strong as Taylor Swift: The Eras Tour Tops Our Ranker Again | Weekend of October 20th, 2023

Taylor Swift's in-theater concert experience continues to drive fans to cinemas!

The People Platform

Taylor Swift: The Eras Tour Drives Moviegoers to Theaters in Smaller Markets

The Taylor effect was felt in smaller markets as the in-theater concert experience got people back into the theaters!

The People Platform

Swifties Unite and Top Our Ranker With Ease | Weekend of October 13th, 2023

Swifties unite!

The People Platform

Take a step towards gaining insights today.

Get in touch with a team member.