Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Venom: The Last Dance Remains in Our #1 Spot | Weekend of November 1st, 2024
Venom keeps dancing at the top of the box office, earning $29M and claiming 29% of all ticket sales.
The People Platform
2 min to read
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Rankers
Latest Posts
Cinema
Demons Slay Love — Demon Slayer Takes #1 Spot from Bob Marley: One Love | Weekend of February 23rd, 2024
The Japanese dark-fantasy movie claims our top spot!
The People Platform
2 min to read
Cinema
Love Wins - Bob Marley: One Love Takes the #1 Spot | Weekend of February 16th, 2024
Don't Worry About a Thing, Bob Marley: One Love Claims 32% of All Ticket Sales.
The People Platform
2 min to read
Cinema
Argylle Remains #1 — But the Real Winner is the Super Bowl | Weekend of February 9th, 2024
Ensemble spy-comedy wins the box office but can't compete with Travis Kelce!
The People Platform
2 min to read
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TPP Blog
Location Intelligence
Geocoding vs. Geofencing: What’s the Difference?
Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
Audience Measurement
Understanding Digital Out-of-Home Audience Measurement
We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
The Little Mermaid Swims to the Top of the Box Office and Our Ranker | Weekend of May 26th, 2023
The Little Mermaid topped our admissions ranker claiming 62% of all ticket sales and nearly $100M at the box office! Congratulations to sea creatures everywhere.
The People Platform
1 min to read
Cinema
Fast X Puts the Pedal to the Metal and Races to the Top | Weekend of May 19th, 2023
The blockbuster claimed 54% of all ticket sales for the weekend and $67M at the box office.
The People Platform
1 min to read
Cinema
The Guardians of the Galaxy Continue to Guard the Top Spot of Our Ranker | Weekend of May 12th, 2023
The people who guard our galaxy continued to reign supreme at the top of our admissions ranker. They claimed 57% of all ticket sales while Super Mario claimed 14%.
The People Platform
1 min to read
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