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Venom: The Last Dance Remains in Our #1 Spot | Weekend of November 1st, 2024

Venom keeps dancing at the top of the box office, earning $29M and claiming 29% of all ticket sales.

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Latest Posts

The Marvels Land at the Top of the Box Office | Weekend of November 10th, 2023

The Marvels beat out top titles from previous weeks despite mixed reviews!

The People Platform

Audience Measurement

6 Considerations to Enhance the Consumer Survey Experience

Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.

The People Platform

Location Intelligence

Geocoding vs. Geofencing: What’s the Difference?

Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!

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TPP Blog

2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema

Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.

The People Platform

Airport Media Impressions Take Off

We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.

The People Platform

Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis

We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.

The People Platform

Cinema Admissions Rankers

Venom: The Last Dance Remains in Our #1 Spot | Weekend of November 1st, 2024

Venom keeps dancing at the top of the box office, earning $29M and claiming 29% of all ticket sales.

The People Platform

Smile 2 Grins at the Top of Our Ranker | Weekend of October 18th, 2024

Smile 2 grosses $23M and claims 28% of all ticket sales.

The People Platform

Terrifier 3 Tops Our Ranker | Weekend of October 11th, 2024

Terrifier 3 tops the box office and our ranker!

The People Platform

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