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Sonic Holds Strong as 2024 Box Office Closes | Weekend of December 27th, 2024

Sonic the Hedgehog closes out the last weekend of the year with the most tickets sold!

The People Platform

Latest Posts

Moana 2 & Wicked Claim Majority of All Ticket Sales | Weekend of December 13th, 2024

Moana 2 and Wicked claim majority of ticket sales while the streamer-available movie, Red One, continues to drive people to theaters.

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Moana 2 Continues to Ride the Wave at the Top of the Box Office | Weekend of December 6th, 2024

Moana 2 and Wicked: Part One combine to claim the majority of all ticket sales!

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The Holiday Season Begins with Red One at #1 | Weekend of November 15th, 2024

Red One kicks off the holidays with over $32M and claimed 44% of all ticket sales.

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TPP Blog

2023 State of Cinema Report: Movie Ticket Sales Increase 23% Despite Industry Challenges

Taking a look at our cinema measurement and admissions data from the past year, The People Platform provides a comprehensive analysis of the industry's performance throughout 2023.

The People Platform

Audience Measurement

6 Considerations to Enhance the Consumer Survey Experience

Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.

The People Platform

Location Intelligence

Geocoding vs. Geofencing: What’s the Difference?

Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!

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Cinema Admissions Rankers

Spider-Man Defeats The Flash in Epic Admissions Ranker Battle | Weekend of June 23rd, 2023

The weekend of June 23rd was another week for Spider-Man as Across the Spider-Verse reclaimed the top spot of our ranker despite newer releases!

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The Flash Zooms to the Top of Our Ranker and the Box Office | Weekend of June 16th, 2023

The Flash came out on top with 30% of all ticket sales while Elemental claimed 20%.

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Transformers: Rise of the Beasts Had an Electric Opening but Spider-Man Sold More Tickets! | Weekend of June 9th, 2023

The weekend of June 9th was one filled with robots and spider-people as Spider-Man: Across the Spider-Verse and Transformers ruled our admissions ranker!

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