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Cinema

Sonic Holds Strong as 2024 Box Office Closes | Weekend of December 27th, 2024

Sonic the Hedgehog closes out the last weekend of the year with the most tickets sold!
The People Platform
2 min to read
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Cinema

The Marvels Land at the Top of the Box Office | Weekend of November 10th, 2023

The Marvels beat out top titles from previous weeks despite mixed reviews!
The People Platform
1 min to read
Audience Measurement

6 Considerations to Enhance the Consumer Survey Experience

Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.
The People Platform
3 min to read
Location Intelligence

Geocoding vs. Geofencing: What’s the Difference?

Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read

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Location Intelligence

5 Ways to Utilize Location Intelligence to Inform Your Business Strategy

We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
Audience Measurement

Understanding Digital Out-of-Home Audience Measurement

We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.
The People Platform
3 min to read
Cinema

2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom

The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read

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Cinema

Deadpool Stays Atop the Box Office | Weekend of August 30th, 2024

Labor Day weekend draws crowds with a wide variety of film genres.
The People Platform
2 min to read
Cinema

It's Showtime! Beetlejuice Beetlejuice Takes Over the Box Office | Weekend of September 6th, 2024

The ghost with the most earns over $110M at the box office!
The People Platform
2 min to read
Cinema

Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis

We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read

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