Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Minecraft Fortifies Top Box Office Spot | Weekend of April 11th, 2025
Minecraft claims majority of ticket sales in its second weekend!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
Paw Patrol Bounds to the Top of Our Ranker | Weekend of September 29th, 2023
Pups power up to the top!
The People Platform
1 min to read
Cinema
The Nun II Once Again Looks Down From Above as Barbie Gets Knocked from Our Top 5 | Weekend of September 22nd, 2023
Barbie gets kicked after 9-week reign!
The People Platform
1 min to read
Cinema
The Nun Continues to Look Down Upon Other Titles | Weekend of September 15th, 2023
Sequels take the cake!
The People Platform
1 min to read
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TPP Blog
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
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Cinema Admissions Rankers
Cinema
The Wild Robot Knocks Beetlejuice Off His Pedestal | Weekend of September 27th, 2024
The Wild Robot wows critics and audiences alike, earning over $35M!
The People Platform
2 min to read
Cinema
Beetlejuice Beetlejuice 3-Peats at Box Office, Beating Transformers One | Weekend of September 20th
Beetlejuice defeats Transformers in a battle for the top of the box office!
The People Platform
2 min to read
Cinema
Beetlejuice Beetlejuice Retains Its #1 Spot | Weekend of September 13th, 2024
In its second weekend, the spooky sequel earns another $50M!
The People Platform
2 min to read
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