Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Minecraft Fortifies Top Box Office Spot | Weekend of April 11th, 2025
Minecraft claims majority of ticket sales in its second weekend!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
The Nun II Ascends to the Top as Sequels Take the Cake | Weekend of September 8th, 2023
Sequels take the cake!
The People Platform
1 min to read
Cinema
Barbie Gets Equalized by The Equalizer 3 Premiering | Weekend of September 1st, 2023
The Equalizer equalizes Barbie!
The People Platform
1 min to read
Cinema
National Cinema Day Propels Barbie Back to the #1 Movie | Weekend of August 25th, 2023
National Cinema Day drives people back to see Barbie!
The People Platform
1 min to read
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TPP Blog
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
Audience Measurement
Understanding Digital Out-of-Home Audience Measurement
We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.
The People Platform
3 min to read
Cinema
2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom
The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read
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Cinema Admissions Rankers
Cinema
The Wild Robot Knocks Beetlejuice Off His Pedestal | Weekend of September 27th, 2024
The Wild Robot wows critics and audiences alike, earning over $35M!
The People Platform
2 min to read
Cinema
Beetlejuice Beetlejuice 3-Peats at Box Office, Beating Transformers One | Weekend of September 20th
Beetlejuice defeats Transformers in a battle for the top of the box office!
The People Platform
2 min to read
Cinema
Beetlejuice Beetlejuice Retains Its #1 Spot | Weekend of September 13th, 2024
In its second weekend, the spooky sequel earns another $50M!
The People Platform
2 min to read
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