Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Venom: The Last Dance Remains in Our #1 Spot | Weekend of November 1st, 2024
Venom keeps dancing at the top of the box office, earning $29M and claiming 29% of all ticket sales.
The People Platform
2 min to read
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Cinema
Beetlejuice Beetlejuice Retains Its #1 Spot | Weekend of September 13th, 2024
In its second weekend, the spooky sequel earns another $50M!
The People Platform
2 min to read
Cinema
2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema
Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.
The People Platform
5 min to read
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
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TPP Blog
Cinema
2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom
The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read
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Cinema Admissions Rankers
Cinema
Magic Mike's Last Dance Proves a Worthy Alternative to Super Bowl Parties | Weekend of February 10th, 2023
It’s possible that Magic Mike made for a popular alternative to watching the Super Bowl as it topped our admissions ranker...
The People Platform
1 min to read
Cinema
Avatar Gets Knocked Off Its #1 Perch by Two New Movies | Weekend of February 3rd, 2023
Over the weekend of February 3rd, 2023, Avatar: The Way of Water was finally knocked off the top of our ranker by Knock at the Cabin and 80 for Brady!
The People Platform
1 min to read
Cinema
Avatar Continues to Float on Top with Puss in Boots Clawing at Its Heels | Weekend of January 27th, 2023
Avatar: The Way of Water remained at the top of our ranker for the seventh week straight with 19% of overall tickets sold but Puss in Boots continues to impress, closing in on the blockbuster’s number one spot with 18%. of admissions...
The People Platform
1 min to read
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