Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Venom: The Last Dance Remains in Our #1 Spot | Weekend of November 1st, 2024
Venom keeps dancing at the top of the box office, earning $29M and claiming 29% of all ticket sales.
The People Platform
2 min to read
Recent
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Cinema
Cocaine Bear Claws Its Way to #2 but Ant-Man & The Wasp Continue to Buzz at the Top | Weekend of February 24th, 2023
Ant-Man and the Wasp continued to use their insect strength and prowess to buzz atop our admissions ranker even with a high-octane bear and a revolution vying for first place...
The People Platform
1 min to read
Cinema
Ant-Man & The Wasp: Quantumania Flies to the Top! | Weekend of February 17th, 2023
Ant-Man and the Wasp used their insect strength and prowess to effortlessly land atop our admissions ranker...
The People Platform
1 min to read
Cinema
Magic Mike's Last Dance Proves a Worthy Alternative to Super Bowl Parties | Weekend of February 10th, 2023
It’s possible that Magic Mike made for a popular alternative to watching the Super Bowl as it topped our admissions ranker...
The People Platform
1 min to read
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TPP Blog
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
Cinema
2023 State of Cinema Report: Movie Ticket Sales Increase 23% Despite Industry Challenges
Taking a look at our cinema measurement and admissions data from the past year, The People Platform provides a comprehensive analysis of the industry's performance throughout 2023.
The People Platform
5 min to read
Audience Measurement
6 Considerations to Enhance the Consumer Survey Experience
Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
The Third Installment of Guardians of the Galaxy Storms to the Top | Weekend of May 5th, 2023
For the first time in over a month, Mario and company had to cancel their Mario Party at the top of our ranker and settle for the second spot. Swooping in was Guardians of the Galaxy Vol. 3...
The People Platform
1 min to read
Cinema
Mario Stays on Top for Now, But Those Who Guard the Galaxy May Knock the Famous Plumber Off His Perch Next Week! | Weekend of April 28th, 2023
The video game adaptation claimed 42% of all ticket sales with the next closest film being Evil Dead Rise, which claimed 13%...
The People Platform
1 min to read
Cinema
Mario Sits Atop Our Admissions Ranker for the Third Week in a Row | Weekend of April 21st, 2023
It was yet another Mario Party at the top of our admissions ranker as The Super Mario Bros. Movie continued to lounge at the top...
The People Platform
1 min to read
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