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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Sonic Holds Strong as 2024 Box Office Closes | Weekend of December 27th, 2024
Sonic the Hedgehog closes out the last weekend of the year with the most tickets sold!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
Shazam! Fury of the Gods Muscles Its Way to the Top | Weekend of March 17th, 2023
Shazam! Fury of the Gods became the hero of our admissions ranker story. Scream VI jumped out of the shadows into our second spot while Creed III stepped into the ring only to receive third place...
The People Platform
1 min to read
Cinema
Creed III is No Match for Scream VI As Ghost Face Claims the Title Belt on Our Ranker | Weekend of March 10th, 2023
Creed III put on its gloves and got knocked out by Ghost Face! Scream VI pulled in 37% of all ticket sales while Adonis claimed 21%...
The People Platform
1 min to read
Cinema
Creed III Knocks Ant-Man and The Wasp: Quantamania Out of the Top Spot | Weekend of March 3rd, 2023
Creed III put on its gloves and knocked out the competition to claim our admissions ranker title, pulling in 46% of all ticket sales...
The People Platform
1 min to read
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TPP Blog
Retail
The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early
Is Black Friday no longer the busiest time for in-store shopping?
The People Platform
4 min to read
Audience Measurement
The People Platform at DPAA 2024 Summit
"Better measurement equals more dollars."
The People Platform
2 min to read
Cinema
2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema
Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.
The People Platform
5 min to read
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Cinema Admissions Rankers
Cinema
Mario Sits Atop Our Admissions Ranker for the Third Week in a Row | Weekend of April 21st, 2023
It was yet another Mario Party at the top of our admissions ranker as The Super Mario Bros. Movie continued to lounge at the top...
The People Platform
1 min to read
Cinema
It's a Mario Party at the Top of Admissions For the Second Week in a Row! | Weekend of April 14th, 2023
Over the weekend of April 14th, 2023, Mario and friends said “let’s go” and backflipped to the top our admissions ranker...
The People Platform
1 min to read
Cinema
Families Flock Back to the Theater for the Biggest Weekend of the Year as Super Mario Bros. Double-Jumps Its Way to the Top of Our Admissions Ranker | Weekend of April 7th, 2023
The video game adaptation Super Mario Bros. hit some power blocks as it pulled in 74% of our ticket sales and pushed the box office to its biggest weekend in 2023!
The People Platform
1 min to read
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