Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Sonic the Hedgehog 3 & Mufasa Claim 69% of All Ticket Sales | Weekend of December 20th, 2024
Sonic the Hedgehog speeds to the top of the box office!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
Deadpool Stays Atop the Box Office | Weekend of August 30th, 2024
Labor Day weekend draws crowds with a wide variety of film genres.
The People Platform
2 min to read
Cinema
It's Showtime! Beetlejuice Beetlejuice Takes Over the Box Office | Weekend of September 6th, 2024
The ghost with the most earns over $110M at the box office!
The People Platform
2 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
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TPP Blog
Location Intelligence
Geocoding vs. Geofencing: What’s the Difference?
Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
Audience Measurement
Understanding Digital Out-of-Home Audience Measurement
We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
The Flash Zooms to the Top of Our Ranker and the Box Office | Weekend of June 16th, 2023
The Flash came out on top with 30% of all ticket sales while Elemental claimed 20%.
The People Platform
1 min to read
Cinema
Transformers: Rise of the Beasts Had an Electric Opening but Spider-Man Sold More Tickets! | Weekend of June 9th, 2023
The weekend of June 9th was one filled with robots and spider-people as Spider-Man: Across the Spider-Verse and Transformers ruled our admissions ranker!
The People Platform
1 min to read
Cinema
Spider-Man: Across the Spider-Verse Ensnares the Top Spot at the Box Office | Weekend of June 2nd, 2023
The critically-acclaimed addition to the Spider-Man universe wowed audiences and ultimately claimed 62% of all ticket sales and over $120M at the box office.
The People Platform
1 min to read
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