Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Sonic Holds Strong as 2024 Box Office Closes | Weekend of December 27th, 2024
Sonic the Hedgehog closes out the last weekend of the year with the most tickets sold!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
Twisters Storm to the Top of the Box Office | Weekend of July 19th, 2024
Box office continues its $100M+ trend, propelled by a powerful storm!
The People Platform
2 min to read
Cinema
The Minions Continue Box Office Domination | Weekend of July 12th, 2024
Family animation and horror genres prove major drivers for moviegoer attendance as box office does over $100M for the sixth weekend in a row.
The People Platform
2 min to read
Cinema
The Minions Take Over the Box Office | Weekend of July 5th, 2024
Animated movies propel box office to over $150M for the fourth weekend in a row!
The People Platform
2 min to read
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TPP Blog
Retail
The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early
Is Black Friday no longer the busiest time for in-store shopping?
The People Platform
4 min to read
Audience Measurement
The People Platform at DPAA 2024 Summit
"Better measurement equals more dollars."
The People Platform
2 min to read
Cinema
2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema
Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.
The People Platform
5 min to read
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Cinema Admissions Rankers
Cinema
The Boy and the Heron Fly To the Top of Our Movie Ranker | Weekend of December 8th, 2023
Miyazaki's Latest Tops Our Ranker as Godzilla Holds Steadfast at Number Two!
The People Platform
2 min to read
Cinema
Crowds Show Up for The Hunger Games and Godzilla While Beyoncé Earns the Most Dollars | Weekend of December 1st, 2023
The Hunger Games Sold More Tickets by Volume, but Queen B Pulled in the Most Dollars!
The People Platform
2 min to read
Cinema
The Hunger Games: The Ballad of Songbirds and Snakes Stays On Top | Weekend of November 24th, 2023
The Odds Are in Favor of the Hunger Games as it Beats Out Two Premiering Titles!
The People Platform
2 min to read
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