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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Venom: The Last Dance Remains in Our #1 Spot | Weekend of November 1st, 2024
Venom keeps dancing at the top of the box office, earning $29M and claiming 29% of all ticket sales.
The People Platform
2 min to read
Recent
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Cinema
Venom: The Last Dance Remains in Our #1 Spot | Weekend of November 1st, 2024
Venom keeps dancing at the top of the box office, earning $29M and claiming 29% of all ticket sales.
The People Platform
2 min to read
Cinema
Smile 2 Grins at the Top of Our Ranker | Weekend of October 18th, 2024
Smile 2 grosses $23M and claims 28% of all ticket sales.
The People Platform
2 min to read
Cinema
Terrifier 3 Tops Our Ranker | Weekend of October 11th, 2024
Terrifier 3 tops the box office and our ranker!
The People Platform
2 min to read
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TPP Blog
Cinema
2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema
Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.
The People Platform
5 min to read
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
The Minions Continue Box Office Domination | Weekend of July 12th, 2024
Family animation and horror genres prove major drivers for moviegoer attendance as box office does over $100M for the sixth weekend in a row.
The People Platform
2 min to read
Cinema
The Minions Take Over the Box Office | Weekend of July 5th, 2024
Animated movies propel box office to over $150M for the fourth weekend in a row!
The People Platform
2 min to read
Cinema
Three Weekends After Its Release, Inside Out 2 Continues to Lead the Pack | Weekend of June 28th, 2024
It was yet another weekend of over $100M at the box office!
The People Platform
2 min to read
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