Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Sonic the Hedgehog 3 & Mufasa Claim 69% of All Ticket Sales | Weekend of December 20th, 2024
Sonic the Hedgehog speeds to the top of the box office!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
Challengers Aces the Box Office | Weekend of April 26th, 2024
Zendaya's sports drama wins over critics and tops our ranker!
The People Platform
2 min to read
Cinema
Civil War Wins the Fight for the Top Once Again | Weekend of April 19th, 2024
Civil War and Abigail wow both critics and crowds!
The People Platform
2 min to read
Cinema
Civil War Wins the Battle for the Top | Weekend of April 12th, 2024
The dystopian war movie storms the box office, claiming 33% of all ticket sales and earning over $25M!
The People Platform
2 min to read
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TPP Blog
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
Cinema
2023 State of Cinema Report: Movie Ticket Sales Increase 23% Despite Industry Challenges
Taking a look at our cinema measurement and admissions data from the past year, The People Platform provides a comprehensive analysis of the industry's performance throughout 2023.
The People Platform
5 min to read
Audience Measurement
6 Considerations to Enhance the Consumer Survey Experience
Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
Blue Beetle Takes Out Pink Barbie | Weekend of August 18th, 2023
The Blue Beetle bested the pink-loving Barbie after Barbie impressively dominated the box office for nearly five weeks!
The People Platform
1 min to read
Cinema
Living in a Barbie World... Still!
Even with Teenage Mutant Ninja Turtles: Mutant Mayhem being PG-rated and a newer title, Barbie continued to top our ranker by a significant margin. The movie is just that iconic.
The People Platform
1 min to read
Cinema
2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom
The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read
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