The People Platform
Blog

Minecraft Fortifies Top Box Office Spot | Weekend of April 11th, 2025

Minecraft claims majority of ticket sales in its second weekend!

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Latest Posts

Deadpool & Wolverine Slash Records | Weekend of July 26th, 2024

Deadpool & Wolverine becomes highest grossing R-rated opening in history.

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Twisters Storm to the Top of the Box Office | Weekend of July 19th, 2024

Box office continues its $100M+ trend, propelled by a powerful storm!

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The Minions Continue Box Office Domination | Weekend of July 12th, 2024

Family animation and horror genres prove major drivers for moviegoer attendance as box office does over $100M for the sixth weekend in a row.

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TPP Blog

Location Intelligence

5 Ways to Utilize Location Intelligence to Inform Your Business Strategy

We outline five ways that Location Intelligence data can significantly bolster your business.

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Audience Measurement

Understanding Digital Out-of-Home Audience Measurement

We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.

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2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom

The People Platform's state of cinema mid-year report!

Cinema Admissions Rankers

2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema

Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.

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It's Showtime! Beetlejuice Beetlejuice Takes Over the Box Office | Weekend of September 6th, 2024

The ghost with the most earns over $110M at the box office!

The People Platform

Deadpool Stays Atop the Box Office | Weekend of August 30th, 2024

Labor Day weekend draws crowds with a wide variety of film genres.

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