Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Minecraft Fortifies Top Box Office Spot | Weekend of April 11th, 2025
Minecraft claims majority of ticket sales in its second weekend!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
Swifties Remain Strong as Taylor Swift: The Eras Tour Tops Our Ranker Again | Weekend of October 20th, 2023
Taylor Swift's in-theater concert experience continues to drive fans to cinemas!
The People Platform
1 min to read
Cinema
Taylor Swift: The Eras Tour Drives Moviegoers to Theaters in Smaller Markets
The Taylor effect was felt in smaller markets as the in-theater concert experience got people back into the theaters!
The People Platform
2 min to read
Cinema
Swifties Unite and Top Our Ranker With Ease | Weekend of October 13th, 2023
Swifties unite!
The People Platform
1 min to read
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TPP Blog
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
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Cinema Admissions Rankers
Cinema
Argylle Remains #1 — But the Real Winner is the Super Bowl | Weekend of February 9th, 2024
Ensemble spy-comedy wins the box office but can't compete with Travis Kelce!
The People Platform
2 min to read
Cinema
Argylle Pounces to the Top While The Beekeeper & Wonka Battle for Our Second Spot | Weekend of February 2nd, 2024
Star-studded spy thriller claims #1 spot despite 32% Rotten Tomatoes critic score.
The People Platform
2 min to read
Cinema
Mean Girls Earns More Dollars But The Beekeeper Sells More Tickets | Weekend of January 26th, 2024
Statham and the candy maker take the top two spots!
The People Platform
2 min to read
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