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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Sonic the Hedgehog 3 & Mufasa Claim 69% of All Ticket Sales | Weekend of December 20th, 2024
Sonic the Hedgehog speeds to the top of the box office!
The People Platform
2 min to read
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Cinema
Joker Folie a Deux Tops Our Ranker | Weekend of October 4th, 2024
Joker Folie a Deux and The Wild Robot claim majority of box office!
The People Platform
2 min to read
Cinema
The Wild Robot Knocks Beetlejuice Off His Pedestal | Weekend of September 27th, 2024
The Wild Robot wows critics and audiences alike, earning over $35M!
The People Platform
2 min to read
Cinema
Beetlejuice Beetlejuice 3-Peats at Box Office, Beating Transformers One | Weekend of September 20th
Beetlejuice defeats Transformers in a battle for the top of the box office!
The People Platform
2 min to read
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TPP Blog
Cinema
2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema
Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.
The People Platform
5 min to read
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
#Barbenheimer Continues Skating Along the Top of Our Ranker Despite Two New Premieres | Weekend of July 28th, 2023
The weekend of July 28th saw the continued dominance of Barbie and Oppenheimer. It’s wonderful to see both films each continuing to hold nearly 60% at the box office from the previous Tuesday.
The People Platform
1 min to read
Cinema
#Barbenheimer Blows Up Box Office & Skates to the Top of Our Ranker | Weekend of July 21st, 2023
The weekend of July 21st was an incredible weekend for cinema as droves of people ventured to their local theaters to watch the cultural phenomenon coined Barbenheimer. This surge in moviegoer attendance has rippled across the country...
The People Platform
1 min to read
Cinema
Admission: Impossible – Mission Accomplished | Weekend of July 14th, 2023
The weekend of July 14th saw the impossible mission of ranking number 1 on our admissions ranker being accomplished by Tom Cruise and Mission: Impossible - Dead Reckoning - Part One.
The People Platform
1 min to read
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