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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Sonic the Hedgehog 3 & Mufasa Claim 69% of All Ticket Sales | Weekend of December 20th, 2024
Sonic the Hedgehog speeds to the top of the box office!
The People Platform
2 min to read
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Cinema
Alien: Romulus Tears Through the Box Office Continuum | Weekend of August 16th, 2024
The ninth installment of Alien propels the box office to yet another $100M+ weekend!
The People Platform
2 min to read
Cinema
Deadpool & Wolverine Cling to Top Spot | Weekend of August 2nd, 2024
The box office exceeds $100M for the ninth weekend in a row.
The People Platform
2 min to read
Cinema
Deadpool & Wolverine Slash Records | Weekend of July 26th, 2024
Deadpool & Wolverine becomes highest grossing R-rated opening in history.
The People Platform
2 min to read
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TPP Blog
Cinema
2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom
The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read
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Cinema Admissions Rankers
Cinema
The Flash Zooms to the Top of Our Ranker and the Box Office | Weekend of June 16th, 2023
The Flash came out on top with 30% of all ticket sales while Elemental claimed 20%.
The People Platform
1 min to read
Cinema
Transformers: Rise of the Beasts Had an Electric Opening but Spider-Man Sold More Tickets! | Weekend of June 9th, 2023
The weekend of June 9th was one filled with robots and spider-people as Spider-Man: Across the Spider-Verse and Transformers ruled our admissions ranker!
The People Platform
1 min to read
Cinema
Spider-Man: Across the Spider-Verse Ensnares the Top Spot at the Box Office | Weekend of June 2nd, 2023
The critically-acclaimed addition to the Spider-Man universe wowed audiences and ultimately claimed 62% of all ticket sales and over $120M at the box office.
The People Platform
1 min to read
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