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Sonic the Hedgehog 3 & Mufasa Claim 69% of All Ticket Sales | Weekend of December 20th, 2024

Sonic the Hedgehog speeds to the top of the box office!

The People Platform

Latest Posts

Twisters Storm to the Top of the Box Office | Weekend of July 19th, 2024

Box office continues its $100M+ trend, propelled by a powerful storm!

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The Minions Continue Box Office Domination | Weekend of July 12th, 2024

Family animation and horror genres prove major drivers for moviegoer attendance as box office does over $100M for the sixth weekend in a row.

The People Platform

The Minions Take Over the Box Office | Weekend of July 5th, 2024

Animated movies propel box office to over $150M for the fourth weekend in a row!

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TPP Blog

2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema

Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.

The People Platform

Airport Media Impressions Take Off

We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.

The People Platform

Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis

We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.

The People Platform

Cinema Admissions Rankers

Taylor Swift: The Eras Tour Drives Moviegoers to Theaters in Smaller Markets

The Taylor effect was felt in smaller markets as the in-theater concert experience got people back into the theaters!

The People Platform

Swifties Unite and Top Our Ranker With Ease | Weekend of October 13th, 2023

Swifties unite!

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Paw Patrol Bounds to the Top of Our Ranker | Weekend of September 29th, 2023

Pups power up to the top!

The People Platform

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