Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Captain America Stays Strong at #1 for Third Weekend in a Row | Weekend of February 28th, 2025
Year-to-date box office is 8% ahead of last year despite slow Oscars weekend!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
Captain America Stays Strong at #1 for Third Weekend in a Row | Weekend of February 28th, 2025
Year-to-date box office is 8% ahead of last year despite slow Oscars weekend!
The People Platform
2 min to read
Cinema
Captain America Soars to the Top, Box Office Takes Flight | Weekend of February 14th, 2025
Captain America exceeds expectations!
The People Platform
2 min to read
Cinema
Dog Man Stays on Top During Super Bowl Weekend | Weekend of February 7th, 2025
Dog Man continues to lead the pack.
The People Platform
2 min to read
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TPP Blog
Retail
The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early
Is Black Friday no longer the busiest time for in-store shopping?
The People Platform
4 min to read
Audience Measurement
The People Platform at DPAA 2024 Summit
"Better measurement equals more dollars."
The People Platform
2 min to read
Cinema
2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema
Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.
The People Platform
5 min to read
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Cinema Admissions Rankers
Cinema
Dog Man Leads the Pack at the Box Office | Weekend of January 31st, 2025
Dog Man takes nearly half of all ticket sales!
The People Platform
2 min to read
Cinema
Lion King Roars as Box Office Maintains Momentum | Weekend of January 10th, 2025
The top fourteen films each earn over $1M!
The People Platform
2 min to read
Cinema
Sonic Holds Strong as 2024 Box Office Closes | Weekend of December 27th, 2024
Sonic the Hedgehog closes out the last weekend of the year with the most tickets sold!
The People Platform
2 min to read
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