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Captain America Stays Strong at #1 for Third Weekend in a Row | Weekend of February 28th, 2025

Year-to-date box office is 8% ahead of last year despite slow Oscars weekend!

The People Platform

Latest Posts

Captain America Stays Strong at #1 for Third Weekend in a Row | Weekend of February 28th, 2025

Year-to-date box office is 8% ahead of last year despite slow Oscars weekend!

The People Platform

Captain America Soars to the Top, Box Office Takes Flight | Weekend of February 14th, 2025

Captain America exceeds expectations!

The People Platform

Dog Man Stays on Top During Super Bowl Weekend | Weekend of February 7th, 2025

Dog Man continues to lead the pack.

The People Platform

TPP Blog

The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early

Is Black Friday no longer the busiest time for in-store shopping?

The People Platform

Audience Measurement

The People Platform at DPAA 2024 Summit

"Better measurement equals more dollars."

The People Platform

2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema

Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.

The People Platform

Cinema Admissions Rankers

Dog Man Leads the Pack at the Box Office | Weekend of January 31st, 2025

Dog Man takes nearly half of all ticket sales!

The People Platform

Lion King Roars as Box Office Maintains Momentum | Weekend of January 10th, 2025

The top fourteen films each earn over $1M!

The People Platform

Sonic Holds Strong as 2024 Box Office Closes | Weekend of December 27th, 2024

Sonic the Hedgehog closes out the last weekend of the year with the most tickets sold!

The People Platform

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