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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Deadpool Stays Atop the Box Office | Weekend of August 30th, 2024
Labor Day weekend draws crowds with a wide variety of film genres.
The People Platform
2 min to read
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Blog
Rankers
Latest Posts
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
Cinema
Deadpool Stays Atop the Box Office | Weekend of August 30th, 2024
Labor Day weekend draws crowds with a wide variety of film genres.
The People Platform
2 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
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TPP Blog
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
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Cinema Admissions Rankers
Cinema
Deadpool & Wolverine Cling to Top Spot | Weekend of August 2nd, 2024
The box office exceeds $100M for the ninth weekend in a row.
The People Platform
2 min to read
Cinema
Deadpool & Wolverine Slash Records | Weekend of July 26th, 2024
Deadpool & Wolverine becomes highest grossing R-rated opening in history.
The People Platform
2 min to read
Cinema
Twisters Storm to the Top of the Box Office | Weekend of July 19th, 2024
Box office continues its $100M+ trend, propelled by a powerful storm!
The People Platform
2 min to read
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