Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Sonic Holds Strong as 2024 Box Office Closes | Weekend of December 27th, 2024
Sonic the Hedgehog closes out the last weekend of the year with the most tickets sold!
The People Platform
2 min to read
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Rankers
Latest Posts
Cinema
IF Flies to the Top of the Box Office | Weekend of May 17th, 2024
The family-friendly movie directed by John Krasinski and starring Ryan Reynolds drives families to theaters nationwide!
The People Platform
2 min to read
Cinema
The Fall Guy Rises to the Top | Weekend of May 5th, 2024
Ryan Gosling and Emily Blunt impress critics and crowds in The Fall Guy!
The People Platform
2 min to read
Bars & Restaurants
March Madness Mania: Sports Bars Score Big with 25% Surge | Bars & Restaurants Analysis
We looked at foot traffic to bars and restaurants across the country during and before March Madness to determine how much the yearly event affects sports bar foot traffic.
The People Platform
3 min to read
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TPP Blog
Cinema
2023 State of Cinema Report: Movie Ticket Sales Increase 23% Despite Industry Challenges
Taking a look at our cinema measurement and admissions data from the past year, The People Platform provides a comprehensive analysis of the industry's performance throughout 2023.
The People Platform
5 min to read
Audience Measurement
6 Considerations to Enhance the Consumer Survey Experience
Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.
The People Platform
3 min to read
Location Intelligence
Geocoding vs. Geofencing: What’s the Difference?
Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
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Cinema Admissions Rankers
Cinema
Paw Patrol Bounds to the Top of Our Ranker | Weekend of September 29th, 2023
Pups power up to the top!
The People Platform
1 min to read
Cinema
The New Exorcist Believes In Itself As it Tops Our Ranker | Weekend of October 6th, 2023
The New Exorcist Believes In Itself!
The People Platform
1 min to read
Cinema
The Nun II Once Again Looks Down From Above as Barbie Gets Knocked from Our Top 5 | Weekend of September 22nd, 2023
Barbie gets kicked after 9-week reign!
The People Platform
1 min to read
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