Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Sonic Holds Strong as 2024 Box Office Closes | Weekend of December 27th, 2024
Sonic the Hedgehog closes out the last weekend of the year with the most tickets sold!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
Taylor Swift: The Eras Tour Drives Moviegoers to Theaters in Smaller Markets
The Taylor effect was felt in smaller markets as the in-theater concert experience got people back into the theaters!
The People Platform
2 min to read
Cinema
Swifties Unite and Top Our Ranker With Ease | Weekend of October 13th, 2023
Swifties unite!
The People Platform
1 min to read
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
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TPP Blog
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
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Cinema Admissions Rankers
Cinema
Spider-Man Defeats The Flash in Epic Admissions Ranker Battle | Weekend of June 23rd, 2023
The weekend of June 23rd was another week for Spider-Man as Across the Spider-Verse reclaimed the top spot of our ranker despite newer releases!
The People Platform
1 min to read
Cinema
The Flash Zooms to the Top of Our Ranker and the Box Office | Weekend of June 16th, 2023
The Flash came out on top with 30% of all ticket sales while Elemental claimed 20%.
The People Platform
1 min to read
Cinema
Transformers: Rise of the Beasts Had an Electric Opening but Spider-Man Sold More Tickets! | Weekend of June 9th, 2023
The weekend of June 9th was one filled with robots and spider-people as Spider-Man: Across the Spider-Verse and Transformers ruled our admissions ranker!
The People Platform
1 min to read
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