Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Minecraft Fortifies Top Box Office Spot | Weekend of April 11th, 2025
Minecraft claims majority of ticket sales in its second weekend!
The People Platform
2 min to read
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Rankers
Latest Posts
Cinema
Lion King Roars as Box Office Maintains Momentum | Weekend of January 10th, 2025
The top fourteen films each earn over $1M!
The People Platform
2 min to read
Cinema
Sonic Holds Strong as 2024 Box Office Closes | Weekend of December 27th, 2024
Sonic the Hedgehog closes out the last weekend of the year with the most tickets sold!
The People Platform
2 min to read
Cinema
Sonic the Hedgehog 3 & Mufasa Claim 69% of All Ticket Sales | Weekend of December 20th, 2024
Sonic the Hedgehog speeds to the top of the box office!
The People Platform
2 min to read
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TPP Blog
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
Audience Measurement
Understanding Digital Out-of-Home Audience Measurement
We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.
The People Platform
3 min to read
Cinema
2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom
The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read
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Cinema Admissions Rankers
Cinema
The Minions Take Over the Box Office | Weekend of July 5th, 2024
Animated movies propel box office to over $150M for the fourth weekend in a row!
The People Platform
2 min to read
Cinema
Three Weekends After Its Release, Inside Out 2 Continues to Lead the Pack | Weekend of June 28th, 2024
It was yet another weekend of over $100M at the box office!
The People Platform
2 min to read
Cinema
Inside Out 2 Stays Ahead | Weekend of June 21st, 2024
Inside Out 2 claims majority of tickets and earns over $100M even in its second weekend!
The People Platform
2 min to read
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