Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Minecraft Fortifies Top Box Office Spot | Weekend of April 11th, 2025
Minecraft claims majority of ticket sales in its second weekend!
The People Platform
2 min to read
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Rankers
Latest Posts
Cinema
Argylle Remains #1 — But the Real Winner is the Super Bowl | Weekend of February 9th, 2024
Ensemble spy-comedy wins the box office but can't compete with Travis Kelce!
The People Platform
2 min to read
Cinema
Argylle Pounces to the Top While The Beekeeper & Wonka Battle for Our Second Spot | Weekend of February 2nd, 2024
Star-studded spy thriller claims #1 spot despite 32% Rotten Tomatoes critic score.
The People Platform
2 min to read
Cinema
Mean Girls Earns More Dollars But The Beekeeper Sells More Tickets | Weekend of January 26th, 2024
Statham and the candy maker take the top two spots!
The People Platform
2 min to read
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TPP Blog
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
Audience Measurement
Understanding Digital Out-of-Home Audience Measurement
We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.
The People Platform
3 min to read
Cinema
2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom
The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read
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Cinema Admissions Rankers
Cinema
IF Flies to the Top of the Box Office | Weekend of May 17th, 2024
The family-friendly movie directed by John Krasinski and starring Ryan Reynolds drives families to theaters nationwide!
The People Platform
2 min to read
Cinema
The Fall Guy Rises to the Top | Weekend of May 5th, 2024
Ryan Gosling and Emily Blunt impress critics and crowds in The Fall Guy!
The People Platform
2 min to read
Cinema
Challengers Aces the Box Office | Weekend of April 26th, 2024
Zendaya's sports drama wins over critics and tops our ranker!
The People Platform
2 min to read
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