The People Platform
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Minecraft Fortifies Top Box Office Spot | Weekend of April 11th, 2025

Minecraft claims majority of ticket sales in its second weekend!

The People Platform

Latest Posts

Audience Measurement

The People Platform at DPAA 2024 Summit

"Better measurement equals more dollars."

The People Platform

Venom: The Last Dance Remains in Our #1 Spot | Weekend of November 1st, 2024

Venom keeps dancing at the top of the box office, earning $29M and claiming 29% of all ticket sales.

The People Platform

Smile 2 Grins at the Top of Our Ranker | Weekend of October 18th, 2024

Smile 2 grosses $23M and claims 28% of all ticket sales.

The People Platform

TPP Blog

The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early

Is Black Friday no longer the busiest time for in-store shopping?

The People Platform

Audience Measurement

The People Platform at DPAA 2024 Summit

"Better measurement equals more dollars."

The People Platform

2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema

Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.

The People Platform

Cinema Admissions Rankers

The Minions Take Over the Box Office | Weekend of July 5th, 2024

Animated movies propel box office to over $150M for the fourth weekend in a row!

The People Platform

Three Weekends After Its Release, Inside Out 2 Continues to Lead the Pack | Weekend of June 28th, 2024

It was yet another weekend of over $100M at the box office!

The People Platform

Inside Out 2 Stays Ahead | Weekend of June 21st, 2024

Inside Out 2 claims majority of tickets and earns over $100M even in its second weekend!

The People Platform

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