The People Platform
Blog

Minecraft Fortifies Top Box Office Spot | Weekend of April 11th, 2025

Minecraft claims majority of ticket sales in its second weekend!

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Latest Posts

Argylle Remains #1 — But the Real Winner is the Super Bowl | Weekend of February 9th, 2024

Ensemble spy-comedy wins the box office but can't compete with Travis Kelce!

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Argylle Pounces to the Top While The Beekeeper & Wonka Battle for Our Second Spot | Weekend of February 2nd, 2024

Star-studded spy thriller claims #1 spot despite 32% Rotten Tomatoes critic score.

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Mean Girls Earns More Dollars But The Beekeeper Sells More Tickets | Weekend of January 26th, 2024

Statham and the candy maker take the top two spots!

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TPP Blog

The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early

Is Black Friday no longer the busiest time for in-store shopping?

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Audience Measurement

The People Platform at DPAA 2024 Summit

"Better measurement equals more dollars."

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2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema

Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.

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Cinema Admissions Rankers

Lion King Roars as Box Office Maintains Momentum | Weekend of January 10th, 2025

The top fourteen films each earn over $1M!

The People Platform

Sonic Holds Strong as 2024 Box Office Closes | Weekend of December 27th, 2024

Sonic the Hedgehog closes out the last weekend of the year with the most tickets sold!

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Sonic the Hedgehog 3 & Mufasa Claim 69% of All Ticket Sales | Weekend of December 20th, 2024

Sonic the Hedgehog speeds to the top of the box office!

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